Research & Hospitality Stats

See research and statistics for the Nashville tourism & hospitality industry.

Nashville Davidson County
Annual Visitors

Source: Tourism Economics

*The NCVC now uses a model developed by Tourism Economics to estimate visitation numbers; therefore, comparing current visitation numbers to NCVC visitation figures from past years under the old model would not be an accurate comparison.

Nashville Davidson County
Annual Visitor Spending
  • 2023 visitor spending was estimated at $628 per visitor at $295 per day.

Source: Tourism Economics

Annual Visitor Spending
Nashville Davidson County
2023 Top Out of State Feeder Cities

Source: Near

  1. Atlanta, GA
  2. Louisville, KY
  3. Chicago, IL
  4. Indianapolis, IN
  5. Dallas, TX
  6. St. Louis, MO
  7. Charlotte, NC
  8. New York, NY
  9. Tampa, FL
  10. Orlando, FL
Nashville Davidson County
2023 Top International Markets

Source: Tourism Economics

  1. Canada
  2. United Kingdom
  3. Germany
  4. Australia
  5. Mexico
  6. Japan
  7. France
  8. India
  9. Italy
  10. Ireland
Nashville Davidson County
2023 Hotel Performance
  • 2023 annual occupancy rate in Davidson County was about 70% up 1.3% from 2022.
  • Nashville came close to 10 million rooms sold at 9.94 million rooms sold, up 3.7% YOY and 13% higher than in 2019.
  • The market crossed the threshold for the first time ever of $2 billion in annual hotel room revenue, which is up about 9% from 2022.  

Source: STR

2023 Hotel Performance

 

Current Hotel Supply
  • Nashville Central Business District (CBD)/Downtown 68 hotels with 13,475 rooms
  • Nashville West/Midtown 72 hotels with 9,001
  • Nashville Davidson County 292 hotels with 40,565 
  • Nashville MSA 510 hotels with 58,646 rooms

Source: STR

Hotel Development Pipeline

12,174 hotel rooms were added in Davidson County from 2018 to early 2024. Another 2,132 rooms are in the construction phase. Adding in the final planning and planning stages, the total hotel pipeline is 13,000+ rooms in development.

Sources: STR & NCVC

 Rooms in Pipeline
In Construction2,132
Final Planning4,217
Planning8,002
TOTAL14,351
Annual Additions of New Hotel Rooms

Sources: STR & NCVC

Annual Additions of New Hotel Rooms in Nashville chart
Access
  • Nashville Int’l Airport (BNA) BNA has 523 average daily arrivals and departures to 98 nonstop destinations. 75% U.S. Market within a 2-hour flight.
  • One of only six cities where 3 interstates connect; over 40% of the US population lives within 600 miles of Nashville.
Nashville Airport BNA Total Monthly Passengers

The Nashville International Airport continues to soar with a record-breaking 2023 with over 22.9 million total passengers. 14.8% growth vs. the previous year.

Nashville Airport BNA Total Monthly Passengers

 

Member Access

NCVC Members can access additional information in the Research Section of the Member Portal.

Methodology

The NCVC now uses a model developed by Tourism Economics to estimate visitation numbers; therefore, comparing current visitation numbers to NCVC visitation figures from past years under the old model would not be an accurate comparison. Tourism Economics is an Oxford Economics company, which provides market and impact analysis to more than 300 destinations around the world. The analysis incorporates data from STR hotel room nights sold; AirDNA data about short-term rentals; U.S. Census data on second homes for recreational use; air passenger visitors to Nashville International Airport; mobile device geolocation data; and National Travel & Tourism Office statistics on international visitors.

Accolades

Nashville has topped the charts as one of the best places to visit by the likes of Travel + Leisure, Condé Nast Traveler, National Geographic, and many others. A few of our recent favorites:

Information updated May 2024.