NASHVILLE – Nashville’s live show for Jack Daniel’s New Year’s Eve Live: Nashville’s Big Bash at Bicentennial Capitol Mall State Park will feature two Tennessee natives: award-winning, multi-Platinum recording star Kane Brown and GRAMMY Award-nominated artist Jelly Roll as the first announced headliners. The concert is free and open to the public. Both headliners will perform during the five-hour CBS broadcast that is set to feature powerful back-to-back performances across multiple time zones, live from Music City. NEW YEAR’S EVE LIVE: NASHVILLE’S BIG BASH, the highest rated country music program of 2023, will air live on Tuesday, Dec. 31 (7 p.m. – 9 p.m. CT and 9:30 p.m. – 12:30 a.m. CT) on the CBS Television Network and streaming on Paramount +.
New this year, Nashville’s Big Bash will introduce a dedicated Sober Space for the recovery community, providing a welcoming environment for individuals, families and allies of those in recovery from addiction and alcoholism. Recognizing that many who are maintaining sobriety often avoid holidays and special events, this space ensures everyone can feel included and celebrate safely.
Additionally, Nashville’s Big Bash is partnering with MVAN (Music Venue Alliance Nashville), a nonprofit organization representing Nashville’s treasured independent venues, promoters and festivals and will raise funds to support the organization’s Emergency Relief Fund.
“We are committed to making Nashville’s Big Bash not only an unforgettable night of great music but also one that supports our community in meaningful ways,” said Deana Ivey, President and CEO of the Nashville Convention & Visitors Corp. “By creating a Sober Space, we’re ensuring that everyone feels welcome and included during the festivities. Our partnership with Music Venue Alliance Nashville’s Emergency Relief Fund is a vital way to support the independent music venues that are the heartbeat of our city. Safety and sustainability are also prioritized as we strive to create an event that not only entertains but also cares for our community and environment.”
Sober Space
Sober Space at Nashville’s Big Bash will provide an alcohol-free environment and foster fellowship and connection with others in recovery. Sober Space is in partnership with Cumberland Heights and will be located on the south side of the event site near the Celebrate Responsibly tent hosted by the Tennessee Highway Safety Office: Fans Don’t Let Fans Drive Drunk.
MVAN Emergency Relief Fund
The Emergency Relief Fund of the Music Venue Alliance Nashville helps the city’s independent venues keep their doors open during times of financial crisis. As an organization, MVAN works to enlighten, educate and heighten awareness of what it means to be independent, and in this mission of advocacy and appreciation, to ensure many more decades of independent business success and prosperity. MVAN was created to rally both federal and local support during the height of the pandemic when many of Nashville’s independent venues struggled to survive.
- One dollar from each official Nashville’s Big Bash event t-shirt sold will go to MVAN’s Emergency Relief Fund.
- Proceeds from Project 615’s “Tip the Band” merchandise, including t-shirts and sweatshirts, sold between now and New Year’s Eve will go to MVAN’s Emergency Relief Fund. project615.com
- Donations to MVAN’s Emergency Relief Fund can be made at mvan.org.
Nashville’s Big Bash prioritizes attendee safety with initiatives like Safe Bar, introduced at last year’s event, and Red Frogs, which successfully debuted in Nashville during this summer’s CMA Fest and Let Freedom Sing! Music City July 4th celebration.
Safe Bar
In partnership with the Sexual Assault Center, key bar and security staff are trained in bystander intervention and awareness about alcohol’s role in sexual assault. Safe Bar helps create safe, welcoming and respectful environments for patrons and staff in places where alcohol is served. Last year’s New Year’s Eve event was the first Safe Bar event in Tennessee, followed by Let Freedom Sing! Music City July 4th earlier this year. For more information, visit SafeBarApp.org.
Red Frogs
Volunteers with Red Frogs will be at Bicentennial Park to help create a positive presence. They will have a tent where they will give away cups of water and provide a free phone charging station. Red Frogs volunteers will also rove around the event site to ensure patrons are safe and to provide immediate help where needed. They provide early intervention, risk mitigation and harm minimization as the lookout for the health and well-being of crowds at large events.
Big Bash partners with Tennessee State Parks to foster sustainability at the event hosted at Bicentennial Capitol Mall State Park. Sustainability efforts will be found throughout the event.
- Cardboard, aluminum, plastic, solid grease and grease water will be recycled.
- Food vendors are encouraged to use biodegradable plates and food containers and no single-use condiment packets. Use of Styrofoam is prohibited.
- The event partners with Compost Nashville to collect organic waste material at the crew catering tent and other backstage food service. Care Kitchen Outreach will collect unused prepared food to donate to local food kitchens and nonprofits.
- Biodegradable confetti will be part of the celebration with 100 pounds of confetti showering down at the stroke of midnight. The rice paper confetti will be cleaned up immediately, and any confetti that is missed should dissolve within two rainfalls.
This will be the 16th annual concert and eighth year at Bicentennial Park. The event will include the famed red Music Note, which will be dropped on a 138-foot tower at midnight to ring in the new year. As a live event, Big Bash generates as much as $39 million in direct visitor spending and attendance of 200,000+, with more than half being local residents.
Additional artist performances and entertainment for Nashville’s Big Bash will be announced in the coming weeks. As a TV special, NEW YEAR’S EVE LIVE: NASHVILLE’S BIG BASH is executive produced by Robert Deaton and Mary Hilliard Harrington in partnership with Music City Inc., the foundation of the Nashville Convention & Visitors Corp. The special will be directed by Sandra Restrepo.
The Jack Daniel’s New Year’s Eve Live: Nashville’s Big Bash live event is produced by Music City Inc., the foundation of the Nashville Convention & Visitors Corp, for the city of Nashville and presented by Jack Daniel’s. Partners include Advance Financial, Crav’n Flavor, Jack Daniel’s, Nashville Farmers’ Market, ORCA (Outdoor Recreation Company of America), Tennessee Highway Safety Office: Fans Don’t Let Fans Drive Drunk and Tennessee State Parks.
Keep up with new details: visitmusiccity.com/newyearseve. #NashvilleNYE
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Kane Brown
Named “the future of country music” (Billboard), multi-Platinum-selling, award-winning singer-songwriter Kane Brown recently released the follow up to his 11th No. single on Country radio, “Miles On It” with Marshmello, and is on his 2024 In The Air Headline Tour. Brown first broke onto the scene with the arrival of his self-titled, two-time Platinum debut album (2016), where he became the first artist ever to lead all five of Billboard’s main Country charts simultaneously and topped the Billboard Top Country Albums chart for 13 weeks. He earned two of the most-streamed Country songs of all time: chart-topping singles Diamond-certified “Heaven,” and nine-time Platinum “What Ifs.” His album Experiment (2018) hit No.1 on the Billboard Top 200 all-genre list, and Brown became the first Country artist in more than 24 years to top the chart with a sophomore album. Brown released his multi-song project Mixtape Vol. 1, which earned him an ACM Award nomination for Album of the Year (2021) and an ACM win for Video of the Year. Named to Time’s 100 Most Influential People in the World (2021), Brown has ascended from independently built social media notability to an ACM Entertainer of the Year nominee (2023 and 2024). He has garnered a series of milestones that continue to expand the perception of country music and break musical boundaries. kanebrownmusic.com
Jelly Roll
Jelly Roll (Jason DeFord) is currently nominated for three CMA Awards, including Entertainer of the Year, Male Vocalist of the Year, and Album of the Year (Whitsitt Chapel). The award-winning, GRAMMY-nominated Nashville native singer-songwriter is set to release his highly anticipated new follow-up album, Beautifully Broken on October 11. His new single “I Am Not OK” follows four consecutive No. 1 singles on Country radio: “Halfway To Hell,” “Save Me,” “Need A Favor” and “Son of A Sinner.” In 2023, his Country album debut Whitsitt Chapel entered at Top 3 on the Billboard 200 All Genre Chart and No. 2 on the Top Country Album charts, earning the biggest Country debut album in Billboard Consumption Chart history. Following his sweep at the 2023 CMT Music Awards, where he earned three awards to become the most awarded artist of the night, the Billboard Country Power List Cover star received Billboard’s 2023 Breakthrough Award and the People’s Choice Award for Male Country Artist of the Year. Nominated for Best New Artist and Best Duo/Group Performance for “Save Me (with Lainey Wilson)” at the 2024 GRAMMY Awards, along with eight genre-spanning nominations at the 2024 iHeartRadio Awards and a win for best New Country and Pop artist, he is one of three artists alongside Morgan Wallen and Luke Combs to have scored three Country Airplay No. 1s in 2023 and the first to do it with his first three singles. He was a four-time winner at the 2023 People’s Choice Country Awards and the most nominated male at the 2023 CMA Awards, with five total nominations capturing his first CMA Award for New Artist of the Year. His No. 1 hit single “Save Me” took him to new heights, including a Platinum certification from the RIAA on the heels of his 28-week reign at No. 1 on Billboard’s Emerging Artists chart and earned him his first ACM win for Music Event of the Year. Not just an artist but a humanitarian, he continues to resonate with fans on a global scale. He sold-out his hometown show with 18,000 fans at Bridgestone Arena; donated a recording studio at the juvenile detention center he served in as a teen; released his record-breaking documentary by ABC News, “Save Me,” the most watched music documentary on the platform; and has visited with rehab centers and those incarcerated across the country. jellyroll615.com
The Nashville Convention & Visitors Corp and Visit Music City
The mission of the Nashville Convention & Visitors Corp and Visit Music City is to maximize the economic contribution of the convention and tourism industry to the community by developing and marketing Nashville as a premier destination. Visit the NCVC’s website at www.visitmusiccity.com and follow us on social media @VisitMusicCity.