Nashville, Tenn. (October 1, 2019) – Hutton Hotel in Nashville and Fender Musical Instruments Corp. (FMIC) today announced the launch of the Fender Play® In-Room Experience. The exclusive collaboration with Fender, the world’s leading guitar manufacturer, provides hotel guests with access to a selection of guitars, basses and ukuleles during their stay to use along with Fender Play®–the company’s complete online learning platform. Everyone from music-loving travelers to professional musicians can enjoy learning their instrument of choice or honing their existing skills with state-of-the-art equipment and technology as a free amenity in the comfort of their room.
The Fender Play® In-Room Experience offers a curated menu of iconic Fender instruments–including the Stratocaster®, Telecaster® and Jazzmaster®–for guests to use alongside the immersive Fender Play® app. Guests who book the program will have guitars, basses and ukuleles from Fender’s most popular series–including Player Series, Vintera Series, California Series and California Coast Series –delivered to their rooms along with a pre-loaded iPad, Mustang™LT25 amplifier and headphones to complete the experience. Guests will also leave with a swag bag of Fender accessories and a complimentary three-month Fender Play® trial to continue their learning.
Fender Play® is the complete learning platform for guitar, bass and ukulele. A guided learning path and bite-sized lessons have users playing their favorite songs in minutes and brushing up on valuable skills with high-quality video lessons taught by top instructors. The app is personalized for a user’s skill level & genre preference, and lessons are song-driven–keeping players motivated by the prospect of learning their favorite tunes. The curriculum–created with professors and pro players from USC, UCLA, Musicians Institute and Berklee College of Music–is comprehensive, visual, intuitive and easy-to-follow.
“We are thrilled to announce the Fender Play In-Room Experience in partnership with Fender,” said Dale McCarty, Hutton Hotel General Manager. “The collaboration speaks to our continued dedication to infusing the guest experience with the creativity that is at the heart of Nashville and to the art of making music. Having hosted some of the industry’s biggest names on the Analog stage, this in-room amenity is a new way for our guests to find inspiration within the artistic enclave of Hutton Hotel.”
“When we built Fender Play our goal was to make learning accessible, and through the Fender Play In-Room Experience we’re able to help musicians of all levels progress on their musical journey,” said Evan Jones, Chief Marketing Officer, Fender Musical Instruments Corporation. “We are excited to launch this first-of-its-kind offering with Fender Play and Hutton Hotel in Nashville–the Music City.”
Guests can reserve the Fender Play® In-Room Experience ahead of their stay through reservations, on-site at the hotel’s front desk or by booking the “Fender Play & Stay” package, which includes daily breakfast for two at the hotel’s Mane & Rye Dinerant, the Fender Play™ In-Room Experience and a complimentary three-month Fender Play trial. To continue their musical journey post-stay, Fender is also offering guests a 10% discount on gear–only on fender.com.
Celebrating its 10thanniversary, Hutton Hotel continues to innovate on the southern-style hospitality it is known for. In December 2017, the Four-Star hotel revealed the completion of a multi-phased renovation that offers guests an immersive journey into Music City’s creative culture. As part of the renovation, Hutton Hotel debuted Analog, a 5,000 square foot music venue and cocktail lounge that has since hosted artists like Maren Morris, The Shadowboxers, Colbie Caillat and many others. To give songwriters a comfortable and inspiring space to compose music while on the road, the property has also created two writers studios in partnership with Red Light Management. Now with the Fender Play® In-Room Experience, Hutton Hotel offers every type of guest the opportunity to learn from the best in the business while in the comfort of their own hotel room.
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ABOUT HUTTON HOTEL NASHVILLE:
Set in the city’s lively West End neighborhood and steps from the heart of Music Row, the Four-Star Hutton Hotel offers guests an immersive journey into Nashville’s creative culture including Analog a 5,000-square foot music venue in partnership with Red Light Management, Mane & Rye Dinerant offering an upscale casual atmosphere for contemporary American cuisine, fully equipped Writers Studios creative spaces and 13,000 square feet of flexible event space. The hotel’s 250 sophisticated guestrooms and suites and three elegantly appointed signature suites are designed by Studio 11 Design to have residential comfort while offering the southern-style hospitality guests have come to expect from Hutton Hotel.
ABOUT FENDER MUSICAL INSTRUMENTS CORPORATION:
Since 1946, Fender has revolutionized music and culture as one of the world's leading musical instrument manufacturers, marketers, and distributors. Fender Musical Instruments Corporation (FMIC), whose portfolio of brands includes Fender®, Squier®, Gretsch® guitars, Jackson®, EVH®, and Charvel®, follows a player-centric approach to crafting the highest quality instruments and musical solutions across genres. FMIC is dedicated to unlocking the power of music through electric and acoustic guitars, amplifiers, pro audio, accessories and digital products that inspire and enable musical expression at every stage, from beginners to history-making legends.
ABOUT FENDER DIGITAL:
Established in 2015, Fender Digital is a wholly-owned division of Fender Musical Instruments Corporation (FMIC) dedicated to connecting a legacy brand with a new digital ecosystem of products and interactive experiences designed to accompany players, across genres, at every stage of their musical journey. Building on the iconic Fender name, Fender Digital designs and develops apps, websites, platforms and tools to complement Fender electric and acoustic guitars, amplifiers, and pro-audio gear to inspire players through a 360-degree musical experience. Since its inception, Fender Digital has introduced Fender Tune™ and Fender Tone™ for iOS and Android; Fender Play™ for iPhone®, iPad®, Android™ and Desktop; relaunched Fender.com with a refreshed product experience; and created Fender Connect™ offering a platform for users to store their personalized information from Fender Digital platforms in one place, providing a universally connected experience.