NASHVILLE, Tenn. (March 25, 2021) – Following today’s announcement of the Rock ‘n’ Roll Marathon Series® rebrand to the Rock ‘n’ Roll® Running Series, Rock ‘n’ Roll Nashville Marathon & ½ Marathon will undergo a similar change and will now be known as Rock ‘n’ Roll Running Series Nashville, showcasing it is more than a single distance event. The next edition of the Rock ‘n’ Roll Running Series Nashville is planned for the fall with a date to be determined once the NFL releases its schedule as Rock ‘n’ Roll Running Series Nashville utilizes Nissan Stadium as a key venue for the event. Distances will include a marathon, half marathon, 10K, and 5K.
The rebrand pays homage to the Series’ and its event's proud past, while also propelling it forward, through recognition of the current breadth of race distances which provide an accessible and welcoming platform for all. Known for Bringing the Fun to the Run®, Rock ‘n’ Roll Running Series Nashville infuses live music and entertainment along every step of the journey, surrounding each participant with a community of like-minded individuals on a collective path to find fun in the moments that challenge.
A favorite stop on the best-in-class running series tour, Rock ‘n’ Roll Running Series Nashville offers a strong hometown contingent who knows how to show a good time. Participants will experience a tour of Music City on foot, running past some of the most famous moments in music history. With fun and exciting bars, restaurants, and live music, race weekend is the perfect time to plan a visit to Nashville.
The Rock ‘n’ Roll Running Series rebrand not only includes a new name for events, but a whole new visual identity that integrates throughout the entire participant ecosystem, including a new series logo, event logos, video content, and onsite event signage. In addition, a brand-new website improves the overall participant experience through updated navigation and content, making it easier to select race locations, distances, and course features that fit what they are looking for in an event.
In addition to the live and in-person Rock ‘n’ Roll Running Series events around the globe, the launch of the Rock ‘n’ Roll Virtual Running Series last April, offered exclusively through the Humana Rock ‘n’ Roll® Virtual Running Club™ (VRC™), has provided runners with the opportunity to bring the Rock ‘n’ Roll Running Series to their own community virtually. The virtual series, which will also apply the refreshed look, has allowed for participants to engage and connect with new virtual weekly races, challenges, and rewards, and will continue to do so as physical events return, helping participants train for their upcoming races. The virtual and live and in-person Series’ are united through their welcoming environments and music core while reflecting the vibrant and dynamic communities of participants. To celebrate the new Rock ‘n’ Roll Running Series name and look, the Rock ‘n’ Roll VRC is hosting a surprise challenge. Participants can register for free to run or walk a 5K (or more) from now until Sunday to earn the one and only limited-edition Rock ‘n’ Roll Running Series digital badge (plus points toward rewards!). More details on the challenge can be found here.
To learn more about Rock ‘n’ Roll Running Series Nashville, please visit www.runrocknroll.com/nashville.
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About Rock ‘n’ Roll Running Series
The Rock ‘n’ Roll® Running Series is the world’s largest running series taking part in destination locations around the world every year. Established in 1998, the Rock ‘n’ Roll Running Series simple idea of making running fun has transformed both the U.S. and global running landscape by infusing the course with live bands, cheer teams, and entertaining water stations, creating a block-party atmosphere for participants and spectators alike. Focused on running, music, and community, race weekend kicks off with a free Health & Fitness Expo showcasing the latest in running gear, sports apparel, health, and nutritional information, and much more. Events culminate with an entertaining finish-line festival featuring some of the biggest names in music, with past performances including Macklemore & Ryan Lewis, O.A.R. Aloe Blacc, Pitbull, Flo Rida, The Band Perry, Fitz, and the Tantrums, the Goo Goo Dolls, and Bret Michaels. Further information about the Rock ‘n’ Roll Running Series can be found online at www.RunRocknRoll.com and follow @RunRocknRoll on all social platforms.
About The IRONMAN Group
The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3®Triathlon Series, the IRONMAN® Virtual Racing™ (VR™) Series, 5150™ Triathlon Series, the Rock ‘n’ Roll® Running Series, the Rock ‘n’ Roll Virtual Running™ Series, IRONKIDS®, World Triathlon Championship Series, premier running events including the Standard Chartered Singapore Marathon™ and The Sun-Herald City2Surf®, Ultra-Trail® World Tour events including Tarawera Ultra and Ultra-Trail Australia™, mountain bike races including the Absa Cape Epic®, road cycling events, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. The IRONMAN Group is owned by Advance, a private, family-owned business. For more information, visit www.ironman.com.
About Advance
Advance is a private, family-held business that owns and invests in companies across media, entertainment, technology, communications, education, and other promising growth sectors. Our mission is to build the value of our companies over the long-term by fostering growth and innovation. Advance’s portfolio includes Condé Nast, Advance Local, Stage Entertainment, The IRONMAN Group, American City Business Journals, Leaders Group, Turnitin, 1010data, and Pop. Together these operating companies employ more than 17,000 people in 29 countries. Advance is also among the largest shareholders in Charter Communications, Discovery, and Reddit. For more information visit www.advance.com.