The Promise of Nashville — where music is inspired, created, recorded and performed – is to provide the ultimate musical entertainment experience, celebrated throughout our diverse creative, cultural and entertainment offerings, and presented in an authentic, unique, friendly and unpretentious atmosphere.
The Nashville Convention & Visitors Corp brands, sells and markets Nashville as Music City to the world as a premier entertainment destination for travelers who seek authentic and unique leisure and convention experiences. Locals rarely see our work, but they enjoy our results from the economic activity generated by the industry.
Hospitality in Music City is a $10 billion industry, generating one-third of all visitor spending in the state of Tennessee. As one of Nashville’s largest industries, there are approximately 73,000 hospitality jobs in the city. The industry is an economic engine, creating more than $1 billion in annual state and local taxes.
We have Sales staff based in Nashville, as well as satellite offices in Chicago, Atlanta, Washington D.C., Philadelphia, San Francisco, Denver, and Dallas – where our key client set is based. To promote Nashville as a convention and tourism destination we participate in tradeshows, conduct site visits, organize “Roadshows” or "Sales Blitzes," and coordinate appointments and events for our members to interact with clients in key markets where our clients are based.
Our Marketing team encompasses several areas, including advertising, promotions, creative services/branding, digital marketing, research, public relations, social media, events, visitor services, convention services, housing services, membership and partner marketing.
In Public Affairs, we service our community through corporate communications, government affairs, workforce development and training.
The NCVC is governed by a 22-member board made up of outstanding community leaders who represent a diverse array of Nashville businesses and who selflessly give their time for the economic development of Music City. See who's currently serving on our Board of Directors.
That Nashville will continue to be a premier domestic and international entertainment destination for travelers who seek leisure and convention experiences.
To maximize the economic contribution of the convention and hospitality industries to the total community by marketing and developing Nashville as a premier domestic and international destination.
The promise of Nashville – where the music is inspired, created, recorded and performed - is to provide the ultimate musical entertainment experience, celebrated through our diverse cultural, creative, and entertainment offerings, and presented in an authentic, unique, friendly and unpretentious atmosphere.
The Nashville Convention & Visitors Corp (NCVC) is a performance-based, non-profit organization. All initiatives are measured against annual performance goals, which are implemented and monitored by the NCVC Board of Directors.
The Strategic Plan is currently being updated.
Transportation: Getting to and around Nashville is critical to sustain success with transportation opportunities including rapid transit, for-hire vehicles and increased airlift.
Infrastructure: Parks and public facilities are key to attracting events and conventions to appeal to visitors. Addressing aging facilities, including Bridgestone Arena, Nissan Stadium and The Fairgrounds at Nashville, and planning for the expansion of the Music City Center will help ensure a bright future.
Development: Smart, appropriate growth throughout Nashville is essential for the city to evolve while retaining authenticity.
Music City Brand: Playing a critical role in the city’s growth, the Music City brand will need to evolve as the city evolves but never change.
Workforce: New and greater job opportunities in the hospitality industry make developing a quality workforce crucial to a successful future.
Music City Inc. was created in 2006 as a 501(c)(3) foundation to enhance the programs of the Nashville Convention & Visitors Corp through music-focused, educational and philanthropic initiatives that benefit the local hospitality industry, Nashville citizens and visitors. Music City Inc. launched the Music City Walk of Fame project in November 2006 and produces music-centric events that are free and open to the public. During times of crisis, the foundation has collected and distributed relief funds, and it continues to partner with local educational institutions and nonprofit organizations to positively impact the Nashville community.
The Nashville Convention & Visitors Corp serves as the administrator of the Metropolitan Nashville Major Event Fund, formerly the Event Marketing Fund. The FY 2025 application process has closed, and the application process for FY 2026 will open in Spring, 2025. Please direct questions about the Fund or the application process to Bonna Johnson at bonna@visitmusiccity.com. All meetings of the Metropolitan Nashville Major Event Fund are listed at Major Event Fund Committee Meetings | Nashville.gov. For reference, the FY 2025 application and guidelines are available below.
- Major Event Fund Application (FY25)
- Major Event Fund Guidelines (FY25)